Dispenser for veterinary products
Practical countertop solution
Challenge: Promote the product and provide an easy to use dispensing solution
A medical laboratory was looking for a countertop dispensing solution for promoting its products, which would still be highly practical foruse by veterinarians.The objective was to promote the brand and product at the point of sale,and increase impulse buys with a practical design for easy siting and reloading.
Our approach: Create a countertop point of sale display that was eye catching and easy to use
DS Smith’s designers recognised that by designing a counter-top point of sale (POS) display with a sloping base,products could be taken from the front and restocked from the rear. A solution with compartments would also allow the sale of different, single products. In addition, we recognised that the existing design used plexiglass, which we could replace with a cheaper material that still delivered against expectations.
Results: Simple to use, eye-catching countertop display provides easy access to products
- Simplified product restocking
- Compartmented design
- Easier navigation by the consumer
- More cost effective