Circular Economy Leadership

Our world is changing rapidly, with the pace of this change accelerating. Circular and sharing economies, catalysed by a new generation of more conscious consumers are challenging the status quo. We have created a circular business focused on sustainable packaging.

Ellen MacArthur Foundation

The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision makers around the world. Learn how our partnership with the Ellen MacArthur Foundation is accelerating our circular economy drive and supporting innovation across the business.

Case studies

Our Newsroom contains many case studies that detail how we are supporting the circular economy with innovative and sustainable packaging solutions.


Circulytics, developed by The Ellen MacArthur Foundation is the most comprehensive circularity measurement tool available, designed to help organisations see how prepared and successful they are in transitioning to a circular economy. Working alongside a small number of other Global Partners, we collaborated with the EMF to develop Circulytics.


‘Transforming the Supermarket Aisle’ was a report developed in conjunction with White Space, the leading growth strategy consultancy.