Vanish Multipower in a new convenient format fit for eComm channel

The product delivers all the multi-benefits of Vanish Powder in a new convenient tab format, mess-free. The single-dose tablets are easy to use: just unwrap and place 1 tab to the empty washing machine, load clothes and wash with usual detergent. The tablets are pre-dosed so there is no need to measure and there are no extra steps.

To meet the high customer expectations on the eComm channel and to reduce the environmental footprint, Reckitt experts reached out to DS Smith, the leading manufacturer of environmentally friendly corrugated packaging solutions.

It was crucial that the new packaging for Multipower tabs provides high-quality protection.

"We have developed the Vanish multipower tabs project together with DS Smith. I believe this is a really good example of innovation because it comes as a solution to the e-commerce trends & needs that are emerging among consumers. They are willing to buy products online."

That is why we developed packaging that is shipped directly to their homes from online platforms without any overpacking or additional requirements for protection. With that, we responded to consumers’ interest in more sustainable eComm packaging. This solution enabled reducing 85% of plastic.*

- Valeria Passoni, Packaging Innovation Senior Associate from Reckitt
*Calculation of plastic packaging reduction performed by Reckitt vs existing plastic jar of the Vanish powder of the same doses.