Strategy

Our aim is to be the leading supplier of sustainable packaging solutions. We want to become a trusted and strategic partner to our customers, providing innovative packaging solutions for all their needs.

By focusing on our strategic aims we will deliver attractive, sustainable returns to our shareholders and meet the needs of all our stakeholders. We have set the following aims and our promises on how to reach them.

To delight our customers

We do this by:

  • Delivering on our commitment for quality and service 
  • Driving innovation and value-added packaging solutions 
  • Improving service levels 
  • Driving circularity and continuing to deliver market-leading sustainable solutions

Learn more about how we delight our customers.


To realise the potential of our people 

We do this by:

  • Ensuring the health, safety and wellbeing of all our employees 
  • Creating a working environment where they feel proud, engaged and developed 
  • Focusing on embedding diversity and inclusion by expanding resource groups and local networks

Learn more about how we realise the potential of our people.


To lead the way in sustainability 

We do this by:

  • Designing out waste and pollution and keeping materials in use 
  • Decarbonising our operations and value chain 
  • Creating a safe, diverse and inclusive workplace and being active in our communities 
  • Protecting and regenerating nature 

Explore further how we lead the way in sustainability.


To double our size and profitability 

We do this by:

  • Being well positioned in developed markets 
  • Working with major FMCG brands 
  • Driving market share gains 
  • Investing behind fundamental growth drivers

Discover how we will double our size and profitability.