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Strategy

Our vision is to become the leading supplier of sustainable packaging solutions. We plan to succeed through offering great service, quality, innovation and environmental solutions to our customers.

Our Values

  • Be caring: We take pride in what we do and care about our customers, our people and the world around us.
  • Be trusted: We can always be trusted to deliver on our promises.
  • Be challenging: We are not afraid to constructively challenge each other and ourselves to find a better way forward.
  • Be responsive: We seek new ideas and understanding and are quick to reach to opportunities.
  • Be tenacious: We get things done.

Strategic Goals

DS Smith aims to be the leading supplier of sustainable packaging solutions. We want to become a trusted and strategic partner to our customers, providing innovative packaging solutions for all their needs.

By focusing on our strategic aims we will deliver attractive, sustainable returns to our shareholders and meet the needs of all our stakeholders. We have set the following aims and our promises on how to reach them.

To delight our customers

In 2018/19 we delivered:

  • Volume growth ahead of market growth
  • Five new PackRight Centres
  • Renewal of exclusive long-term contract with Mondelez for all its European corrugated packaging
  • Improved service and quality
  • The initial integration of new colleagues from Europac, to bring our customer offering together

In 2019/20 we will:

  • Continue to roll out PackRight Centres to support our new regions
  • Integrate the sales and marketing approach for the legacy Europac packaging assets 
  • Continue to focus on and improve our service levels

To realise the potential of our people 

In 2018/19 we delivered:

  • 23 per cent like-for-like reduction in accident frequency rate
  • Launch of company Purpose to our colleagues
  • Integration of over 2,000 employees following Europac acquisition
  • Signed revised five-year voluntary agreement with our European Works Council

In 2019/20 we will:

  • Deploy a global front line management health and safety leadership programme
  • Develop Group-wide action plan following engagement survey
  • Launch second Global Leadership cohort
  • Continue to digitise core people processes
  • Build consistent capability across our first line managers

To lead the way in sustainability 

In 20181 we delivered:

  • 6.1 per cent like for like reduction in CO2e per tonne of production
  • Our target to ensure 100 per cent of our sites hold chain of custody certification
  • 97 per cent of the papers used in our business are recycled or chain of custody certified
  • An improved or maintained strong performance in key sustainability benchmarks

In 20191 we will: 

  • Continue to deliver against our nine long-term sustainability targets
  • Begin delivery of key circular economy programmes in partnership with the Ellen MacArthur Foundation
  • Further develop our reporting against the TCFD2 recommendations

To double the size and profitability of the business 

In 2018/19 we delivered: 

  • 2.4 per cent like-for-like corrugated box volume growth
  • 12 per cent revenue growth (constant currency)
  • 28 per cent adjusted operating profit growth (constant currency)
  • 35 per cent increase in profit before tax
  • A strengthened European packaging operation with the acquisition of Europac, a packaging and paper business in Portugal, Spain and France
  • An integrated North America packaging operation

In 2019/20 we will:

  • Continue to drive growth through organic investment
  • Integrate Europac
  • Maximise efficiency of operations and procurement

1. Environmental sustainability data is reported on a calendar year basis