ds smith strategy


Our vision is to become the leading supplier of sustainable packaging solutions. We plan to succeed through offering great service, quality, innovation and environmental solutions to our customers.

Our Values

  • Be caring: We take pride in what we do and care about our customers, our people and the world around us.
  • Be trusted: We can always be trusted to deliver on our promises.
  • Be challenging: We are not afraid to constructively challenge each other and ourselves to find a better way forward.
  • Be responsive: We seek new ideas and understanding and are quick to reach to opportunities.
  • Be tenacious: We get things done.

Strategic Goals

DS Smith aims to be the leading supplier of sustainable packaging solutions. We want to become a trusted and strategic partner to our customers, providing innovative packaging solutions for all their needs.

By focusing on our strategic aims we will deliver attractive, sustainable returns to our shareholders and meet the needs of all our stakeholders. We have set the following aims and our promises on how to reach them.

To delight our customers

In 2016/17 we delivered:

  • Strong volume growth from pan-European customers
  • Two new Impact Centres and 10 new PackRight Centres opened
  • Improved customer service
  • Expanded our capability in e-commerce and display packaging

In 2017/18 we will:

  • Open further Impact Centres and PackRight Centres, in particular in Iberia
  • Continue to invest in R&D
  • Invest further in specialist markets such as display, automotive and e-commerce
  • Continue to drive improvement in customer service
  • Complete the roll-out of performance packaging and commercial excellence programmes

To realise the potential of our people 

In 2016/17 we delivered:

  • 207 sites without a lost-time accident
  • Accident frequency rate reduced by 19 per cent
  • Rolled out new Sharesave programme in 40 countries
  • Engaging Managers Programme now available in 28 countries and taking place in 24 languages
  • Integration events for our five acquired businesses, welcoming over 800 new colleagues to the Group

In 2017/18 we will:

  • Continue our strong focus on health and safety
  • Continue our employee engagement programme, OWN IT!
  • Continue to drive our talent management programme
  • Continue to develop our management development programmes
  • Develop our global human resource model and systems

To lead the way in sustainability 

In 2016/17 we delivered:

  • 14 per cent underlying improvement in CO2 equivalent per tonne production
  • Achievement of 2020 targets in CO2e/tonne and in water effluent/tonne, three years ahead of target
  • Improved score in the highly regarded Carbon Disclosure Project to 95B
  • Donations of £311,000 via the DS Smith Charitable Foundation

In 2017/18 we will:

  • Set new long-term sustainability goals aligned with the changing requirements of the industry, customers, and non-government organisations
  • Work towards 100 per cent Forest Stewardship Council (FSC) certification at all our sites
  • Implement a global supplier standard
  • Continue to invest in best-in-class solutions to improve energy efficiency

To double the size and profitability of the business 

In 2016/17 we delivered:

  • 3.2 per cent underlying box volume growth
  • 6 per cent revenue growth (constant currency)
  • 5 per cent profit growth (constant currency)
  • Expanded our position in Iberia
  • Expanded our capabilities in display packaging

In 2017/18 we will:

  • Continue to drive growth through investment and acquisitions
  • Optimise our manufacture and sourcing of recycled CCM and kraftliner
  • Maximise efficiency of operations and procurement