DS Smith Protect Absolut Vodka Products with Stylish Brown Box
We have collaborated with Absolut Vodka, the world’s number one premium vodka; an international spirit’s producer, and part of the Pernod Ricard group of companies, and introduced a brown box packaging solution to protect the brand’s popular flavoured vodka and spirits product range.
Our packaging solution is comprised of 100% recyclable fibre-based corrugated cardboard material and designed to provide robust protection for consignment to customers in stores and outlets, or direct to consumers, worldwide.
The range of brown boxes have a bold design ethos and feature multiple structural designs for a variety of Absolut Vodka products and flavours - from lime and citron to pear and watermelon.
The flavours are represented by colour coding and artwork on the external surface of the packaging with a bright and easily recognisable on-brand Absolut Vodka typeface. Previously, traditional packaging for Absolut Vodka’s range was identifiable by a white glossy coating – an original design that is currently still used for and applied to a variety of flavours in the Absolut flavoured vodka product range.
We changed the ink and branding on the exterior of the Absolut Vodka packaging to complement the aesthetic of the new brown boxes.
“The solution allows the packaging to withstand pressure and resist crushing, while simultaneously providing effective cushioning for the glass bottles during transit, shipping, and handling. We are delighted for the opportunity to collaborate with and support Absolut Vodka in their packaging requirements, and as one of the world’s most iconic and innovative brands in the spirits business.”
️Absolut Vodka has been exporting its flavoured vodka product range in elegant, but simple brown corrugated cardboard boxes to its customers in Europe since 2025.