New General Manager at Lucca Mill

Massimo Basta has been appointed as General Manager at Lucca Mill.

Massimo, who previously worked at Lucca Mill as plant manager, has over twenty years experience in the recycled paper industry. 

During the last four years he has worked at Sonoco Italy, as general manager, and then European Technical Director.  Massimo returns to Lucca Mill to lead the operational and legal responsibilities of the mill.

I am delighted to return to Lucca Mill. I am so impressed by the company’s dedication to constantly look for new, more sustainable ways to run operations, and how they innovate to optimise its use of raw materials.

Massimo Basta
General Manager at Lucca Paper Mill

''I am proud to join a company with such an ambitious 2030 target and commitment to reach Net Zero by 2050. DS Smith is making great progress against its previous carbon reduction targets, tackling the challenges associated with decarbonising the paper and packaging sector, and pleased to be able to play a part in this’’. 

This is the perfect time for Massimo to return to Lucca Mill. His advanced knowledge in the industry and his extensive leadership skills will continue our commitment to improving operational efficiency, innovation, and sustainability.

Rogier Gerritsen
Managing Director of DS Smith, Paper Division

An Italian market leader in containerboard, Lucca Mill is the biggest mill of its kind in the country. It is located in Tuscany, within the country’s most significant area for paper production.