Director/PDMR Shareholding

DS Smith Plc ("the Company")

Director's Shareholding

This notification is made pursuant to Disclosure and Transparency Rule 3.1.4.

We hereby notify you that on 9 March 2010, Steve Dryden, a Director of DS Smith Plc, acquired 38,504 ordinary shares of 10p each in the Company pursuant to his Replacement Deferred Share Bonus Plan.No consideration is payable on the vesting of shares pursuant to the Plan.

At the same time, Mr Dryden sold 15,820 of the acquired shares at a price of 125.4p per share in order to pay the income tax, NIC, and dealing expenses due following the vesting.

Mr Dryden holds a total of 55,481 shares of the Company, being 0.01% of the issued share capital following this notification.

Carolyn Cattermole

9 March 2010