Our Now and Next Sustainability Strategy

As the pace of change in the world accelerates, consumers are demanding more of the products and services they buy. At the same time, there is an expectation that organisations of all kinds must radically reduce their impact on the natural world. And, where possible, create positive impact for people and the planet.

Sustainability sits at the heart of our business model and is core to our Purpose of Redefining Packaging for a Changing World. We are proud to launch our new Now and Next sustainability strategy, focused on the sustainability challenges we are facing today, as well as those that will impact on future generations.

Our Now and Next Sustainability Strategy focuses on closing the loop through better design, protecting natural resources by making the most of every fibre, reducing waste and pollution through circular solutions and equipping people to lead the transition to a circular economy.


Putting sustainability at the heart

Sustainability strategy
Putting sustainability at the heart


We work with customers to design circular packaging solutions that achieve more from less, delivering for rapidly changing consumer lifestyles with minimum impact on the world around us.

  • By 2023 we will manufacture 100% reusable or recyclable packaging
  • By 2025 we will optimise fibre use for individual supply chains in 100% of our new packaging solutions
  • By 2025 we will take 1 billion pieces of problem plastics off supermarket shelves, take 250,000 lorries off the road and work with partners to find solutions for ‘hard to recycle’ packaging
  • By 2025 we will engage 100% of our people on the circular economy


We will work together with partners to develop fully circular strategies, from design to production and supply to recycling, creating positive impact packaging for our changing world.

  • It is our aim that by 2030 all of our packaging will be recycled or reused
  • By 2030 we are aiming to optimize every fibre for every supply chain
  • By 2030 our aim is to use packaging and recycling to enable the circular economy by replacing problem plastics, reducing customer carbon and eliminating consumer packaging waste
  • By 2030 we will engage 5 million people on the circular economy and circular lifestyles

We will also continue to drive carbon reduction and care for forests and their biodiversity.

  • By 2025 we will protect forests and enhance biodiversity wherever we operate
  • A science-based target for 2030, which will require 46% absolute reduction in CO2e emissions per tonne of production compared to 2019 and to reach Net Zero emissions by 2050


And, as always, People are the foundation of our success and we prioritise their health, safety and wellbeing and contribute to our communities.

For Now and for Next

Our Strategy for building a more sustainable world.

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