Sportsmen are tenacious – they never give up. It takes extreme dedication and discipline to come out on top.
At DS Smith we share these goals and we are incredibly passionate about rugby. This is one of the many reasons we’re proud sponsors of two elite British rugby teams – the Wasps and Cardiff Blues.
The Recycling Division has sponsored Cardiff Blues since 2010. In that time, we’ve seen great successes, including wins of the European Challenge Cup and Anglo-Welsh EDF Cup.
In 2014 we turned Cardiff Blues green, where they made a number of environmental pledges aimed at making their off pitch activities more sustainable. As well as providing improved match day recycling opportunities, other initiatives were launched such as working with fans to encourage and reward the use of car sharing and public transport as travel options to games. To coincide with these initiatives, Cardiff Blues played in a specially designed green strip for all their European Cup Competition matches – helping to highlight issues around sport and sustainability.
DS Smith joined forces with Wasps in 2013, with all four divisions sharing the sponsorship.
Our sponsorships reflect our core values to be challenging, caring, tenacious, responsive and trusted – and our understanding that corporate social responsibility is something that all of our teams can share in.
Through our sponsorships of the Wasps and Cardiff Blues, not only are we able to give something back to our employees, but we can learn from the other side of the fence what it takes to be successful.