New UpTap™ Bottle Closure by Worldwide Dispensers Grows Market for Water Producers
Unparalleled convenience meets unbeatable sustainability performance with 48% less plastic in innovative UpTap™ closure for large PET juice, oil and water bottles. The new dispensing tap is already launched in Europe by one of water market leaders.
Worldwide Dispensers, part of DS Smith Plastics has designed a new plastic bottle dispensing closure that will bring unparalleled convenience to large water bottle users. The dispensing tap is already commercialized in Western Europe by a major water company on its 8L reference.
Gone are the days when large bottles meant uncontrollable waves of liquid splashing and knocking over cups to the frustration of consumers. Seniors and children will especially appreciate the convenience of a big bottle with a new dispensing tap that allows for fast, easy, single-handed self-service of drinks or liquid food. As 5-8L water bottles are typically designed to lay on the side, consumers can enjoy a glass of fresh juice or water directly from the fridge without the unwieldly difficulty of lifting the heavy container. The closure hermetically re-seals itself once the user stops pressing the button, eliminating the risk of spillage and water wastage because of leaving the tap slightly opened. UpTap™ transforms large bottles into easy to use home water dispensers, allowing water companies to grow sales by capturing volume from tap water and water cooler markets.
UpTap™ uses an astonishing 48% less plastic than previous versions, saving space, weight and resources while strengthening Worldwide Dispensers´ reputation for using innovative design and technical prowess to drive sustainability.
UpTap® brings together the two biggest trends in FMCG right now – convenience and sustainability. We know that shoppers, millennials, care about a brand’s environmental performance. UpTap® allows brands to improve on sustainability, differentiate, streamline operations and make their customers’ lives easier. This is a perfect example of the ingenuity in design that we champion. Our team developed a product that uses less material upfront, is smaller and has fewer parts for easier recycling. It also enables the market shift to more sustainable large bottles, instead of numerous smaller ones, which brings environmental dividends with more efficient logistics, handling, warehousing and material use.
— Anton Donchev, Sales Director Worldwide Dispensers.
Enjoying a refreshing glass of cold water is easier than ever thanks to a smooth, no-spill 40 mL/sec pour with the air return tap. The snap-on press tap also features a tamper evident ring and a 3-piece design with no detachable parts that could be a choking hazard. It fits market standard 48/41mm bottlenecks and delivers superior branding potential thanks to Pantone colour-matching and customisable cap top. On the operational side, the compact tap size means fewer change overs on the filling machine and optimised palletisation for improved transport and storage. The initial launch of UpTap™ is for water segment but it can also be used for juice, oil and many other products.