Selecting the right shade from a full palette of materialsThe first step in designing the best packaging is knowing what the best materials and techniques are to achieve a certain aim. Our experts stay on the cutting edge of material development to ensure they can bring you up to speed about the latest possibilities.
In designing the best packaging solution it is often necessary to combine different materials and use the best attributes of each material: the strength of one material combined with the cost-effectiveness of another, for example. That is why it is so important that our GEC operates as a material-neutral centre of excellence for our packaging strategists. To achieve this vision we have established a network of 800+ suppliers, we keep about 8000 samples of over 190 different materials onhand to give substance to our discussions and achieve results quickly.