DS Smith and Geefeenboompje.nl launch budding collaboration for the packaging of trees as e-commerce gifts
The new sustainable innovation, which improves supply chain handling, boosts efficiency, and strengthens brand experience, is demonstrating the power of design and innovation in packaging for Geefeenboompje.nl’s range of e-commerce tree gift products.
The optimized packaging is focused on both the internal packing process and functional performance of the design, and the result is a clever concept where technical improvement, logistical optimization, and visual appeal are combined in a simple, effective solution.
Our team has improved the design using a die-cut technique and by incorporating air holes that are optimally positioned to improve aeration for the product inside the solution. Using 100% recyclable materials, the approach is additionally beneficial for performance around the folding of the packaging during the packing process – while the overall aesthetic of the design is enhanced for visual impact. The solution can be branded with a logo and or message on the exterior surface, and
Geefeenboompje.nl provides customers with options around a paper-based sleeve.
The tree-based gift packages are also aligned in appearance, and the overall unboxing experience is enhanced, and the design is helping to reinforce the company’s key messaging and sustainable ethos. Geefeenboompje.nl plan to use the packaging design for the longer-term future without the need to update.
The concept of Geefeenboompje.nl originated from the simple idea of giving a tree as a gift for a special occasion, such as a birth. The ethos is to ‘give a tree as a symbol of growth and development’ and the planting of a tree on a special occasion is an age-old tradition for cultures and religions around the world.
Geefeenboompje.nl provides sustainable gifts for corporate and consumer customers – ranging from three product lines, trees in gift packaging, gift sets, and letterbox-friendly tree growing kits. And, the company has facilitated the planting of more than 300,000 trees, and developed a fast-growing following in the Netherlands, with expansion into Belgium, France, and Denmark.
We are thrilled for the opportunity to use our design and sustainability expertise in conjunction with this fantastic customer and product, and to support them in their evolving expansion and circular business objectives.
At DS Smith, we have a target-led sustainability strategy and are committed to leading an industry-wide transition to the circular economy while delivering sustainable circular solutions to our customers worldwide.