For Vuch, a fashion and accessories brand, packaging is more than just protection; it is a crucial part of the customer experience. However, as the company expanded beyond its home market, maintaining a premium look and feel for every parcel became challenging due to growing operational complexity and rapidly changing market expectations.
Founded in the Czech Republic a decade ago, Vuch has seen its customer base evolve through the years. As the company’s CMO, Kamil Brabec, notes, today’s buyers expect consistent service centred around faster deliveries and greater environmental accountability from brands. To meet these demands, Vuch has made a significant effort to reduce its carbon footprint by recycling and repurposing its products, forming business relationships with climate-aware partners, and opting for packaging that meets the brand’s sustainability goals.
We can see, these days, our customers are more and more focused on sustainability. We are trying to have the smallest carbon footprint possible.
Kamil Brabec
CMO at Vuch
The challenge abroad: Being premium at scale and speed.
Vuch quickly scaled up its business beyond the Czech market and entered Slovakia, Romania, Poland, Hungary, and Germany. Reaching foreign customers with a guarantee of a quick delivery, however, made it crucial for the business to partner with fulfilment providers.
Although it allowed for the products to be available internationally, it added a new layer of complexity. The brand’s unique selling point—signature luxury packaging—became one of its biggest challenges, as it proved difficult to train logistics partners to meet the brand’s standards in presentation, sizing, and handling.
A quality partnership.
Maintaining the same premium feel while speeding up deliveries and optimising logistics meant Vuch had to rethink the entire packaging process. DS Smith worked closely with the Vuch team to deliver packaging that adapted to both operational and brand needs, providing a scalable and recyclable solution that preserved the brand’s premium unboxing experience—regardless of the destination.
If I must use one word, I would definitely use the word flexibility. We need a partner who can provide us with flexibility, speed, and, most of all, quality.
Kamil Brabec
CMO at Vuch
What benefits of working with DS Smith stood out to Vuch?
Fast delivery
Leveraging DS Smith’s production capabilities, Vuch was able to maintain fast delivery times without compromising on quality, even in the most demanding peak seasons.
Circular-ready, tailored packaging
Our fully recyclable, custom-sized boxes ensured an optimal fit for Vuch’s wide product range, minimising empty space, reducing damage risk, and meeting customer expectations.
Premium branding
Our high-quality packaging solutions reflect the brand’s luxurious identity.
A sustainable path forward.
The partnership with DS Smith has not only improved Vuch's logistics efficiency but also strengthened brand value, providing their customers with a consistent, premium unboxing experience that aligns with the company’s sustainability goals. And most importantly, it’s a partnership that grows with the organisation
DS Smith can help you expand into new markets, streamline fulfilment, and reach sustainability targets. Connect with our team and explore how we can support your business and packaging needs.
