DS Smith Hellas partners with Minerva A.E to introduce “DS Smith Tape Back”, a smart, sustainable packaging solution for easy e-commerce returns

DS Smith, an International Paper company, and a leading provider of sustainable fibre-based packaging solutions, has partnered with Minerva, a well-established Greek manufacturing company with a long-standing presence in the clothing industry.. Together, they are introducing the groundbreaking e-commerce packaging solution DS Smith Tape Back to the Greek market. The solution is designed to simplify return logistics while reducing environmental impact.

Tailored specifically for Minerva’s luxury product lines, including underwear, lingerie, pajamas, swimwear, and accessories, the DS Smith Tape Back solution addresses today’s demands of online retail by combining convenience, protection, and sustainability in one smart design. With consumers expecting easier return options* and more recyclable packaging**, this smart solution helps Minerva deliver a better, more sustainable customer experience.

Giorgos Filippoglou, Managing Director of the Greek Cluster, Packaging Division at DS Smith, stated: “We are proud to launch the innovative DS Smith Tape Back packaging in Greece for the first time. Our partnership with Minerva reflects the power of shared values in sustainability and customer experience. This solution supports businesses in adopting a fibre-based packaging while offering customers a simple and convenient way to return products.”

Image is displaying our packaging solution Tape Back in collaboration with our customer Minerva.

DS Smith Tape Back features two integrated adhesive strips, one for shipping and one for returns, enabling a seamless return process without the need for extra packaging materials. Designed to enhance user experience and reduce waste, the solution reflects both Minerva’s premium brand identity, as well as, company’s sustainability goals.

The introduction of DS Smith Tape Back is the result of a close collaboration focused on innovation, functionality, and environmental responsibility. Designed with the end customers in mind, the solution addresses the evolving demands of modern e-commerce, where consumer preference for packaging that minimizes material use, enhances recyclability, and supports circular economy goals is growing rapidly.

At the same time, regulatory frameworks such as the EU’s Packaging and Packaging Waste Regulation (PPWR), with its ambitious 2030 targets, are driving brands to adopt more innovative and sustainable packaging designs. Recognizing these priorities, Minerva has chosen DS Smith Tape Back as their preferred packaging solution to meet their sustainability and customer experience goals.

In collaboration with Minerva, DS Smith created a packaging solution that:

  • Ensures quick erection during order preparation, significantly reducing fulfillment and shipping time..
  • Provides safe and secure transport, even for international deliveries.
  • Facilitates easy, sustainable returns using the same package, without the need for additional materials.
  • Eliminates the need for internal protective materials by choosing packaging of suitable quality.

The DS Smith Tape Back packaging offers a luxurious yet efficient alternative that aligns with the brand’s high standards and sustainability targets.

The innovative solution offers multiple advantages:

  • Enhanced customer experience with easy opening, resealing, and convenient returns.
  • Strong protection for premium products, supporting brand reputation.
  • Reduced ecological footprint by eliminating overpackaging and single-use plastics through innovative design with two integrated adhesive strips serving both shipments.

Ιωάννης Φιλίππου, CEO at Minerva stated: “Our partnership with DS Smith reflects our ongoing commitment to innovation and sustainability. DS Smith Tape Back enhances the delivery and return experience for our customers while helping us reduce our environmental footprint. It’s a solution that aligns with both our operational needs and our values as a modern, responsible brand”.

*Source: DS Smith Last Mile Delivery Survey

**Source: Statista

 

 

DS Smith

DS Smith, an International Paper company, is a leading global provider of sustainable fibre-based packaging, which is supported by recycling and papermaking operations. The company plays a central role in the value chain across sectors including e-commerce, fast moving consumer goods, food and beverage, and industrials. It has a target-led Now & Next sustainability strategy, Redefining Packaging for a Changing World and is committed to leading an industry-wide transition to a circular economy while delivering sustainable circular solutions for customers. As a part of this mandate, there is a focus on replacing problem plastics, taking carbon out of supply chains, providing recycling solutions, innovation and significant investment into Research & Development including alternative materials and fibres. The company has a progressive approach to the service and optimization of sustainable supply chains, a well-known and bespoke ‘Box-to-Box’ in fourteen days operational model and a unique Circular Design Metrics approach. Additional information can be found by visiting www.dssmith.com.

International Paper

International Paper (NYSE: IP; LSE: IPC) is the global leader in sustainable packaging solutions. With company headquarters in Memphis, Tennessee, USA, and EMEA (Europe, Middle East, and Africa) headquarters in London, UK, we employ more than 65,000 team members and serve customers around the world with operations in more than thirty countries. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Net sales for 2024 were $18.6 billion. In 2025, International Paper acquired DS Smith creating an industry leader focused on the attractive and growing North American and EMEA regions. Additional information can be found by visiting www.internationalpaper.com.

 

 I. & V. Ladenis Bros, MINERVA S.A.

With over 80 years of experience, Minerva is one of Greece’s leading companies in the field of underwear, sleepwear, and swimwear. With a strong focus on quality, comfort, and timeless design, it creates collections that meet the everyday needs of the modern consumer. Its product range includes items for men, women, and children, offering complete solutions for the whole family.