50 kilos of waste collected during coastal clean-up day in Denmark

In a collaboration with Kattegatcenter, an ocean awareness charitable fund, who work with politicians, universities and local communities to help preserve the oceans and the life found in them, we organised a coastal clean-up day.

The fun-filled day took place in Grenaa, Denmark and was attended by 50 volunteers from DS Smith and Kattergatcenter, alongside a select group of individuals with learning difficulties who were invited to take part by the charitable fund as part of their ocean awareness initiative.

Equipped with waste poles, safety vests and cardboard bins, participants took to the beach in Grenaa for a fun day focusing on waste collection and the circular economy.
Equipped with waste poles, safety vests and cardboard bins, participants took to the beach in Grenaa for a fun day focusing on waste collection and the circular economy.

The purpose of the event was not only to reduce waste across the local community in Grenaa but also to educate the participants about the importance of a circular economy and the benefits of recycling.

Divided into five teams, the attendees collected over 10 kilos of waste per team, which was later sorted and disposed of safely in an effort to protect the local people, nature, and the environment. The waste collected included glass bottles and abandoned beach blankets which proved a real eye-opener. Those in attendance were proud of their hard work but also concerned about the amount of recyclable waste discarded. 

The main purpose of the day was to ensure that all participants felt part of a common mission to reduce waste across the local community in Grenaa.

Dan Johannessen
CEO DS Smith Denmark

Waste and circular economy were the big talking points on the day, just as all participants had the opportunity to create new friendships. Everyone had a great day!

Dan Johannessen
CEO DS Smith Denmark