Sensory ‘Brand Boxes’ designed to support those living with dementia

To help tackle loneliness and encourage bonding, we have collaborated with the Museum of Brands to develop a special Brand Box intended to help carers and those living with dementia.

Designed to be sent through the letterbox to help those who may not be able to leave the house, the Brand  Box will contain a selection of heritage brands to encourage reminiscing, bring back positive memories and allow carers and those they care for to bond over precious memories. 

The items chosen for the Brand Boxes are multi-sensory and contain heritage brands including Pears Soap, Vaseline and Kit Kat, plus games and activities designed to stimulate memory. These include Match the Brand Mascot, War-Time Cookery and an activity guide with descriptions and fun facts about the objects in the pack, and activity ideas to help reminiscence.

The special letterbox brand box made for the Museum of Brands by DS Smith is designed to help reach those who may not be able to leave the house. The pack contains a selection of heritage brands.

The Brand Boxes have been developed as part of the Museum of Brand’s Living Brands initiative which offers creative activities, engaging events, and training opportunities to support people living with dementia, their families and carers, and care professionals. 

Almost a million people in Britain are estimated to be living with dementia – 7.1% of all people over the age of 65. Over half of everyone in the UK will know someone who has been diagnosed with it and there are estimated to be over 670,000 people in the UK acting as primary, unpaid carers.*

The Brand Boxes will be sent free of charge to carers and people with dementia, especially those who are digitally excluded, from April 2023. There will be an initial pilot of 1000 boxes available with funding from
 The DS Smith Charitable Foundation.

As part of our international Community Programme, we're pleased to provide for our communities and offer a valuable resource for those suffering with dementia, and those that care for them.

Rob Wheatcroft
E-commerce and innovation specialist at DS Smith


free boxes available for carers and people with dementia

This letterbox-sized pack Brand Box is also reusable, so it can be sent onto friends and family, and is recyclable at end of life as part of our transition to a Circular Economy.

Rob Wheatcroft
E-commerce and innovation specialist at DS Smith

The Museum of Brands provides a fascinating insight into how everyday lives have changed over the past 200 years through the evolution of consumer brands. For more information, visit

 *Figures according to The Alzheimer’s Society and to Alzheimer’s Research UK

To apply for a box or for further information, contact

Museum of Brands

Sara from Museum of Brands