Circular Design Metrics

Cutting edge tool to drive sustainability of your packaging

Following the launch of our Circular Design Principles, we have developed Circular Design Metrics for packaging. With this pioneering tool we can rate and compare the circularity of packaging designs across 8 different indicators. The Circular Design Metrics - an industry first – give a clear identification of a packaging design’s sustainability performance, and where to focus attention.

Watch this video where our Circular Design Metrics are explained, and how we apply them to designing packaging fit for the circular economy.

Guide to the Circular Design Metrics

Download this informational guide for a comprehensive explanation of the Circular Design Metrics, their benefits and applied case studies.


Download the Guide

What's in it for you?

The Circular Design Metrics will enable you to drive sustainability performance through packaging by:

  • Reducing waste and pollution
  • Keeping materials and products in use for longer
  • Regenerating natural systems.

There is no need to compromise between:

  • Protecting your product.
  • Making your entire supply cycle more efficient.
  • Boosting your environmental performance.
  • Delivering a better customer experience.

By understanding your business and your supply chain, we can design the right packaging solutions for your business.