School Engagement Programme Delivered in Serbia

At DS Smith, we want to lead the way towards a more circular economy, through engaging and educating our people, our industry and the next generation.

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On 10 September 2021, in the build up to World Clean Up Day, over 150 school children from Aca Milosavljevic School in Belgrade, Serbia, participated in an environmental day organised by our Recycling Division in Serbia as part of DS Smith’s school engagement programme.

The children were taught about the journey of recycled paper. Activities highlighted how DS Smith contributes to the circular economy and how everyone, including children, can start making a difference to the environment around us.

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Box to box in just 14 days

DS Smith is recognised around the world for innovation and the quality of our packaging – it takes just two weeks for paper and cardboard fibre to move around our operations before being used as a box once more.  Fun activities highlighted this further, with the children also having an opportunity to ask questions to further their knowledge and understanding.

Leading the transition to a circular economy

As part of our Now and Next Strategy we have committed to engaging with 5 million young people by 2030 on the circular economy and circular lifestyles.  

We will engage through our partnership with the Ellen MacArthur Foundation, through community programmes, and through delivery of school lesson plans and outreach programmes, both face to face and through digital platforms.

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Future proofing future generations

Dejan Trifunovic, Director of Legal and General Affairs

These young students were fully engaged with recycling and sustainability, and kept us all on our toes with some fantastic, challenging questions. They were buzzing with ideas of how they can make waste management improvements back at their school and at home. It was a pleasure to see the next generation proactively discussing ways to make a difference!

— Dejan Trifunovic, Director of Legal and General Affairs

Thank you for such a wonderful day, it was really remarkable. The children have been talking about the environmental day and are implementing some changes to their recycling habits already.

— Gordana Derajić, teacher and head of the school environmental team at Aca Milosavljevic School,


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