Redesigning Warehousing to Improve Efficiencies for The Modern Man®

The Modern Man, a provider of high-end grooming products for men, was looking for a more efficient and ergonomic reusable packaging solution for their warehouses, and sought out Plastics’ Extruded Products in the UK.

The Challenge: Redesigning Warehousing

The Modern Man required a warehousing solution to replace their metal and wooden shelving. Their existing solution was only available in certain heights, was difficult to assemble and became dusty very easily. Due to the above, their stacked products were easily knocked off, damaged and lost behind the shelvings. Additionally, as the shelving racks did not include dividers, their entire range of products had to be stacked together, making it difficult to identify and pick individual items.

Our Approach: Optimising Design and Warehouse Space

DS Smith Plastics’ Extruded Products in the UK designed bespoke modular and reusable Correx® pick bins to optimise warehouse space, organise stock and provide a more efficient, durable and professionally-looking solution, meeting the specific requirements of the customer.


  • Optimised warehouse space, allowing more products to be stacked than their previous solution
  • Increased efficiency as products are easily identified due to separating stock into different pick bins
  • Long lasting and aesthetically pleasing solution
  • Bespoke design offering multiple sized pick bins to suit a wide range of products
  • Durable solution to hold heavy products such as large shampoo bottles
  • Water resistant and easily cleaned to solve issues with product leakage
  • Easy to assemble and does not gather dust
  • 100% recyclable at the end of their useful life

Matthew Crowson, Director for The Modern Man, explained, “The main improvement we've seen through using Correx pick bins is it's enabled us to have focused locations, with 6 individual locations per shelf, and 30 per bay. This efficient use of space has drastically increased the amount of storage we have to utilize, while the other benefits can be seen through essentially every area of the picking and packing process. We can now pick products and pack orders faster, while incorrect orders have been massively reduced. We've also seen a reduction in damaged stock. Overall, we couldn't be happier with the pick bin solution and the improvements we've seen because of them.”

The DS Smith, Packaging Division also supports The Modern Man with an e-retail pack. This solution won the UK Packaging Award in 2016 for ‘Corrugated: Online Retail and Consumer Goods’.

About the Modern Man

The Modern Man provides the hottest high­ end male grooming products on the market. From timeless classics to the latest innovations, The Modern Man’s mission is to source the finest products available, working with world­ renowned brands and unique independent companies to stock everything men need to be their best. For more information about The Modern Man visit their website: