Packaging Specialist DW Plastics N.V., changes its official name to DS Smith Plastics Bilzen.
[BILZEN, BELGIUM, 14 NOVEMBER, 2017] DS Smith Plastics, part of packaging specialist DS Smith Plc., announced today the official corporate name change of its Injection Moulded Business Segment, headquartered in Bilzen, Belgium, from DW Plastics N.V. to DS Smith Plastics Bilzen N.V.
DW Plastics has been a part of the DS Smith Group since 1995. As a known beverage crate specialist in the industry, the branding transition into DS Smith Plastics Bilzen N.V. was slowed to take full advantage of the already established DW brand name.
The change in name reflects the bigger picture that the company represents today and must create clearer positioning within the market.
“For quite some time, our customers have been associating DW Plastics with the name, charisma and branding of DS Smith and the next logical step was to make the name change official and provide our customers and suppliers with more clarity. As a global market player in cardboard and plastic packaging, DS Smith stands for innovation, comprehensive solutions and full collaboration with our customers in every step of the supply chain, from design through production and recycling. We want to identify ourselves with the DS Smith vision, but we will continue to be the same company with the same employees and the same superior service as before,” says Paul Baeyens, Managing Director of DS Smith Plastics’ Injection Moulding business segment.
Over the past 50 years, DS Smith has continued to invest in the injection moulding business segment as it evolves into a global market player as a provider of plastics beverage crates and pallets. DS Smith Plastics’ Injection Moulded plants are strategically located in Belgium, Poland, Spain and Croatia servicing customers in Europe, Africa, Asia, North America and South America. Customer specific solutions are also provided through a network of strategic partners around the world.