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Precision packaging for the world’s premier 3D printer

Formlabs recently released the Form 2, one of the most advanced and accessible desktop 3D printers, and needed packaging that matched their exacting precision and unbeatable performance.

Before the Form 2, the launch of their first printer, the Form 1+, was the most successful Kickstarter campaign ever in the technology category at that time. Expectations from Formlabs and their customers couldn’t be higher for the Form 2.

Challenge:

To align with the Form 2 3D printer, the packaging needed to be clear and easy to use for both packing and unpacking. It had to provide unfailing protection to the valuable printer, and it needed to be reusable with uncompromising product safety during possible returns.

Approach:

The first step was to develop a very close and collaborative relationship with Formlabs to understand and develop insights into the necessary functionality, image, protection, logistics and stresses the packaging needed to meet. Once we clearly understood our customer’s needs we could move on to the development phase with multiple prototypes, a thorough testing protocol and using multiple materials as well as special features like sesame tape around hand holes and special crease lines. All of this had to be done according to a strict production schedule and in line with Formlabs’ cost expectations.

Result:

  • Exceptional packaging performance based on insights, understanding and rigorous testing.
  • More sales as happy customers enjoy the easy-to-use packaging, ensuring a positive unboxing experience and a successfully transported, highly-valued precision instrument.
  • Managed risk for Formlabs who can be confident dealing with one supplier for the design, development and production of the thoroughly tested multi-material packaging.
  • Brand enhancement as the precision and high quality of the packaging matches the exacting standards of Formlabs’ own product
    <p>Formlabs recently released the Form 2, one of the most advanced and accessible desktop 3D printers, and needed packaging that matched their exacting precision and unbeatable performance.</p>
    <p>Formlabs recently released the Form 2, one of the most advanced and accessible desktop 3D printers, and needed packaging that matched their exacting precision and unbeatable performance.</p>
    <p>Formlabs recently released the Form 2, one of the most advanced and accessible desktop 3D printers, and needed packaging that matched their exacting precision and unbeatable performance.</p>