Another WorldStar award for DS Smith
Our Kutno plant in Poland received a WorldStar award 2013 in the beverages category for the product “IcePack”.
DS Smith was commissioned by Kopania Piwowarska (SABMiller Group) to come up with a design for a multipack for beer with no other specification’s other then it needed to be made from water-resistant paper. The customer required the design to be able to hold ice blocks in the actual box which then provided the perfect conditions for product consumption – a truly “cold beer”.
“So far, we believe this to be the first and only multipack of its kind on the Polish market today.” stated Robert Lis - Marketing Specialist.
This innovative approach to give a corrugated multipack a secondary function is quite unique in Poland. The product gives the ability to make the packaging work as an ice box which offers important marketing value to our customer and also allows it to stretch brand promise to the secondary pack.