DS Smith display boosts food supplements apoday sales

An original secondary placement by DS Smith attracts maximum attention in pharmacies.

Changeable temperatures, rain, wind and sleet showers: The weather caprices put a strain on the immune system. WEPA Apothekenbedarf provides a plus of vitamins and minerals with the hot and cold drinks of its brand apoday. The food supplements are distributed exclusively through pharmacies.

An original secondary placement by DS Smith attracts maximum attention. The elliptical display column in the design of the popular brand guarantees a high recognition value. Thanks to the open design, customers can access the products from two sides. The POS placement offers further advantages in handling. Not only can the floor display be set up quickly and easily, it can also be repositioned effortlessly if necessary - an all-round beneficial solution: for WEPA, the pharmacies and the environment. Because for the construction of the easily recyclable single-material solution made of corrugated board, DS Smith only used as much material as necessary.  The jury of this year's POPAI DACH Awards honoured the equally strong identity and sustainable second place with a bronze Indian shaped Award in the health category. In total, DS Smith was even able to enjoy 3 Prizes at this year's awards.

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The products of the medium-sized family business WEPA know only one distribution channel: the pharmacy. The No. 1 specialised trade partner has been convincing pharmacists for 138 years with high-quality pharmacy supplies - from laboratory equipment and OTC products to a comprehensive range of services for customer acquisition and retention. One of the company's top sellers is the apoday brand with its hot and cold drinks to strengthen the immune system.

The vitamin- and mineral-rich food supplements are at their peak during the cold and wet season. In order to push the sales of the products accordingly, WEPA uses an attention-grabbing and identity-boosting secondary placement by DS Smith. The top sign and side poster prominently showcase the brand message and the different flavours of the powdered drinks. In combination with the open design, the high-quality print images encourage every health shopper to linger and spontaneously try out the different varieties.


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Besides attractiveness, the handling of a POS placement plays a decisive role in the competition for the limited sales space. To score points with pharmacists and their customers, the assortment can be removed from the trays from two sides. This space-saving solution offers the pharmacy great flexibility in spatial arrangement. Especially since the display can be easily repositioned if necessary.

At the same time, the secondary placement is designed to be extremely resource-friendly based on DS Smith's Circular Design Principles. The company developed the guidelines together with the Ellen MacArthur Foundation. Their goal: to develop resource- and cost-efficient, circular ready and more sustainable innovations. The principles are optimally implemented in the display for apoday. The secondary placement is designed in such a way that only as much material is used as necessary. The handling ensures efficient processes and as a single-material solution made of corrugated cardboard, the display can be completely recycled after use.

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