DS Smith wins Gold Award at the POPAI D-A-CH Awards with Nivea’s counter display innovation
In cooperation with Beiersdorf and the marketing agency bmp Shopper United, DS Smith has created a counter display for the launch of the cosmetics innovation, which allows the product and brand promise to be experienced with all the senses in retail.
A highlight of the original secondary placement is the wave-shaped pedestal. The high-quality printed cardboard wrapping of the display, laminated with silver foil, underlines the premium quality of the product range.
The jury of this year's POPAI D-A-CH Awards awarded DS Smith's brand-coherent counter display with gold. In total, DS Smith was even able to enjoy 3 Prizes at this year's awards.
Beiersdorf addresses the needs of today's consumers with the new NIVEA Cellular 3in1 Care Make-up. The skin care make-up, which is available in three shades, is promoted in retail outlets with a high-impact counter display by DS Smith. The focus of the Point of Sale (POS) presentation is solely on the products, whose high efficacy and quality can convince beauty-savvy consumers directly at the sales shelf. This is made possible by the testers prominently displayed on the wave-shaped pedestal, which invites customers to reach out and try them out. With its original design and refined surfaces, the secondary placement stimulates the senses and entices people to buy.
In addition to its extraordinary appearance, the counter display convinces with its sophisticated construction. The display and packaging strategists at DS Smith designed the tray as a closed wrap. The integrated back wall and the two-tiered platform including cover round off the smart composition of the so-called innovation tray. Since the second placement comes to the trade already erected, the effort for handling on site is very low. And the solution also scores in terms of sustainability. As a fibre-based display, it can be recycled – this is in line with DS Smith's Sustainability Strategy "Now and Next”.