Shopper Trends and Insights Archive

Please follow the links below to download historical reports from our archive.

If you have any questions or queries in regards to our monthly editions feel free to contact our Marketing and Innovation team at DSSRM.MI@dssmith.com.

January 2026

Shopper sentiment remains heavily influenced by perceptions of price, leading retailers to focus more selectively on value and price‑matching strategies. Health‑focused choices became more prominent during January. With shoppers looking for high‑protein products, and high‑fiber options. Boosting sales of nutritious staples such as fresh fruit, fish, poultry , yoghurt and functional wellness drinks.

September 2025

UK total retail sales saw a slower rise in September compared to previous months with an increase of 2.3% YOY. UK retail footfall fell in September by 1.8% due to lowering consumer confidence ahead of the Autumn Budget. Find out more in our September Retail Round Up.

August 2025

Brands are shifting to partnerships that deliver real connection, long term value and measurable ROI. Warm weather boosts retail sales by 0.5% in August, likely boosted by consumers grabbing end-of-season bargains and parents shopping for the new academic year. Find out more in our August Retail Round Up.

July 2025

Total till sales increased by 5.8%, driven by summer products. Footfall across the UK raised 3.7% marking a clear shift in consumer engagement persuaded by cultural moments and seasonal behaviour. Price inflation accelerated during the month 0.7% due to raising food costs and tax hikes. Found out more in our Retail Round Up from July.

June 2025

UK consumer confidence edges up in June. Driven by improvements in how consumers see the general economy. Warm weather leads UK shoppers to prioritise healthy eating, while e-commerce order volumes increased 18% YOY in Q2, as summer temperatures spiked sales.Find out more in our June Retail Round Up.

May 2025

UK consumers are prioritising value over brand loyalty, with 45% opting for discount retailers and 42% switching to own brand or cheaper alternatives. Consumer confidence improves but savings prioritised after Easter splurge. Find out more in our May Retail Round Up

April 2025

Easter trends in 2025 was a blend of traditions and contemporary innovations. Sustainability, personalized gifts and digital engagement are transforming how consumers shop. 2025 Easter basket spend rise £12.35 from the previous year. With confectionary sales growing 4.2 vs 2024. Find out more in our April Retail Round Up.

March 2025

UK retail footfall rebounds with high streets leading the way. Inflation figures show slight easing of pressure falling to 2.8% and food inflation remaining unchanged at 3.3%. Independent stores sales decreased by 7.2%, as huge shifts in the vape market a accelerate ahead of the disposable vape ban. Find out more in our March Retail Round Up.

February 2025

Around 40 million people celebrated Valentine's Day by spending nearly £1 billion, with 11.9% of shoppers buying gifts for friends, an increase of 3.2 percentage points from 2024, and a 2% growth in dine-at-home meal options. Find out more in our February Round up

January 2025

Despite cost-conscious consumers, retail footfall and supermarket spending increased in January compared to last year, with over 10% of the average grocery bill spent on fresh produce – read more our January roundup.

December 2024

December retail sales: Food up 1.7%, non-food soars 4.4%. Post-Christmas shopping boom. Convenience stores to hit £43.2bn by 2028. Read our full Retail Roundup now.

September 2024

Take-home sales at grocers rose by 3.0%. Demand for lunchbox staples surged, with cereal bars up 14% and chocolate biscuit bars up 12%. Despite this, 60% of shoppers are still very concerned about rising grocery prices, second only to home energy bills. Discover more insights from our in-store observations

August 2024

Discover how the Olympics drove a surge in grocery and snack sales, while sun care products took a hit. Uncover the unexpected rise in cough lozenge sales amid COVID-19 and summer colds. Dive into the full report for all the insights!

July 2024

In July, British grocery home sales increased by 2.2%, while branded products outpaced own-label items with a 3.6% rise compared to 2.7%. Football match days saw a significant shift towards low-alcohol beer, with sales surging by 389%.

June 2024

This month, the average shopper visited supermarkets 16.3 times, down from 16.4 in June last year. It also recorded the sixth wettest spring on record impacting shopping habits. Read our June Retail Roundup to discover more about in-store happenings.

May 2024

In May, grocery price inflation fell for the 15th month in a row to 2.4%. Dive into our analysis to explore more of the latest trends in-store from grocery inflation to UEFA Euro performances. Stay informed, stay ahead!

July 2025

Total till sales increased by 5.8%, driven by summer products. Footfall across the UK raised 3.7% marking a clear shift in consumer engagement persuaded by cultural moments and seasonal behaviour. Price inflation accelerated during the month 0.7% due to raising food costs and tax hikes. Found out more in our Retail Round Up from July.