Unlocking the Power of Packaging: How DS Smith is Helping Beverage Brands Stand Out and Succeed

At DS Smith, we understand that in today’s competitive drinks market, packaging is more than just a container — it’s a powerful tool for brand growth, consumer engagement, and sustainability leadership.

That’s why we were proud to showcase our latest innovations at the Innovation in Non-Alcoholic Drinks Expo, where we shared how our solutions are helping brands like yours connect with consumers, drive sales, and meet evolving expectations.

 Packaging That Connects with Every Consumer

Your packaging is the only marketing channel that reaches 100% of your customers — and it’s influencing decisions in powerful ways:

  • 33% of UK shoppers plan their soft drink purchases in advance
  • 50% choose their brand in-store
  • 95% of decisions are made subconsciously

We design packaging that speaks directly to these behaviours — helping your brand win at the shelf and in the minds of consumers.

 Design That Drives Recognition and Results

We go beyond good looks. Our data-driven design approach ensures your packaging performs where it matters most:

The result? Greater visibility, stronger brand recall, and increased sales.

 Sustainable Solutions That Consumers Trust

Today’s consumers are demanding more from brands — and packaging plays a key role:

  • 46% of UK shoppers seek products with minimal packaging
  • 65% believe businesses should lead on sustainability

We’re helping you meet those expectations with innovations like:

  • DS Smith Round-wrap – a sustainable, eye-catching solution for beverage multipacks which not only allows you to  differentiate and look premium on shelf, but can also reduce CO2 emissions by up to 24%[1]
  • Lift-Up Packaging – a 100% recyclable cardboard alternative to plastic stretch film for rigid bottles, which can reduce CO2 emissions by up to 42%[2]
  • OTOR8 Bag-in-Box – a design that has been proven to fit up to 25% more boxes per pallet, cutting emissions and costs.

Future-Ready Packaging for a Changing Market

We’re constantly innovating to help you stay ahead. Our expertise include:

  • Packaging that protects your product – and the planet
  • Designs that stand out on shelf, in-store and online
  • Proven solutions trusted by leading beverage brands

Every solution is designed to help your brand thrive — today and tomorrow.

Let’s Build Something Better, Together

At DS Smith, we’re more than a packaging provider — we’re your strategic partner. Whether you’re looking to:

  • Increase shelf appeal
  • Meet sustainability targets
  • Streamline your supply chain
  • we’re here to help you succeed.
Ready to transform your packaging strategy?

Explore how DS Smith’s beverage packaging solutions can help your brand stand out and grow

 

[1] CO2 reduction percentage can differ depending on the comparable existing wrap.
[2] Figures derived from DS Smith Lifecycle Assessment; third party panel reviewed. Available on request.