In a highly competitive marketplace, it’s imperative that products stand out to discerning pet owners.
With so many competing pet care brands, prominent packaging on the shelf is needed for differentiation and to increase influence over purchasing. Products also need to communicate with consumers on an emotional level about nutritional value and high-quality ingredients.
Telling a coherent and engaging brand story is crucial, whether products are in-store or online. We are constantly innovating to develop packaging that adapts to the new trends towards organic, raw and convenience pet food options.
Read our whitepaper to find out what your key considerations should be.