Classic Corrugated for Classic Ales
DS Smith’s packaging plant at Lockerbie was chosen by Britain’s largest premium ale brewer, Marston’s Beer Company, to develop an eye-catching Classic Ales of England consumer mixed pack in a larger x12 pack and smaller x4 pack format.
Both packs, developed for a variety of retail outlets, feature appealing and attractive five colour litho print. They showcase a number of popular Premium Ale brands such as Wychwood Hobgoblin, Marston’s Pedigree and Brakspear Oxford Gold and deliver the compelling consumer proposition of an ‘ale trail of England in a box’.
Justin Way, Marketing Manager for Wychwood, Ringwood & Brakspear, comments: “DS Smith Packaging has worked in partnership with our design agency Drinkworks to realise the design concept and produce a stunning pack with great consumer appeal.”
These litho printed packs are great examples of how high quality corrugated print can give brands strong visual in-store appeal, whilst being able to cope with all the rigours of the supply chain. It goes to show how corrugated can deliver a perfect solution for brands, retailers and shoppers.