Styrofoam Cooler Alternative | DS Smith - DS Smith

Introducing the Official Cooler of Planet Earth

Brrr Box

Success Story

Greencoat's moisture and temperature-resistant technology makes Brrr Box the first commercial, sustainable foam cooler alternative.

How it all started

Greencoat  was created over a decade ago to survive the harsh poultry shipping supply chain, and has since been adopted by other protein segments and other adverse condition applications, thanks to it's food-contact safe properties.

Brrr Box is a natural extension of the Greencoat product line that’s ideal for consumers looking for an eco-friendly, durable way to transport ice and cold beverages without the negative impact of foam.

It’s a multi-use cooler if treated properly, and the best part is instead of non-recyclable foam coolers going back into the waste stream, Brrr Box goes back into the circular economy and is fully curbside recyclable.

- Melanie Galloway, VP of Sales, Marketing and Innovation for DS Smith North America

Helping U.S. Retailers

A major U.S. convenience store chain was looking for a disposable cooler that performed as well as foam, saved precious floor space in stores, and wanted an environmentally friendly alternative as well. 

Brrr Box is shipped and displayed flat, so they can carry more inventory in a much smaller footprint, and provide shoppers with an option that they can feel good about purchasing.

Learn more about BRRR Box today!