First-class packaging for high-class beer

Mariestads Prima Lager’ is a new type of high quality beer from Spendrups brewery, which was launched in Sweden last April. Such a high-class beer demands a first-class packaging to expose the product, strengthen the brand and contribute to sales increase.

SCA Packaging Sweden managed to live up to the customer needs and demands through the development of two different packaging solutions by combining different constructions and printing techniques in the best way. This is exactly how we want to work with our customers, says Malin Wigren, Design Centre Manager, SCA Packaging Sweden.

The demands for the packaging were that the packaging should well expose the product, be easy to pack manually and also easy to open in the store. The solution resulted in a profiled bottle and an outer packaging with crash lock, tear tape and off-set printing.

The beer is also sold to restaurants but since they unpack the bottles, the demands on exposure were lower. For these deliveries a second packaging was produced, a flexo-printed wrap-around packagning. One demand was also that the packaging should work with the customers existing packaging machines.

The result is excellent and the customer is very pleased. 

Learn more about Swedish brewery Spendrups.

For further information please contact:

Malin Wigren, Design Centre Manager

Stefan Dufvenmark, Customer Service Manager