Corrugated trays keep fruit fresh for 3 extra days

New research from the University of Bologna has shown that corrugated trays keep fruit fresher and safer than reusable plastic trays. This is the latest conclusion which definitively shows that corrugated is better for fruit producers and retailers.

In addition to keeping fruit fresher for three days, thereby drastically cutting losses and increasing sales, corrugated trays have numerous other advantages over reusable plastic trays. Because they can be carry high-quality printed messages, corrugated trays can communicate brand values and be an important part of any company’s marketing mix to boost sales even further.

The research, led by Professor Rosalba Lanciotti at the University of Bologna’s Department of Agricultural and Food Sciences, demonstrated that corrugated trays, by reducing microbial cross contamination contributes to the fruit’s freshness, scent, appearance and taste – key factors for the final consumer. Just as importantly, the reduction in microbiological contamination is a food safety issue and helps to alleviate a major concern for retailers.

To learn more about this game-changing research, or corrugated’s other advantages like recyclability, stackability and cost-effectiveness, be sure to visit Corrugated Of Course.

The Packaging Strategists at DS Smith are ready to help your business succeed with all of the competitive advantages that corrugated can bring. Find out more about how you can increase sales, lower costs and manage risks here.