For the perfect football party
DS Smith experience display for UEFA Euro enhances the shopping experience for both young and adult soccer fans
Confectionary producer Storck showed itself to be on the ball this summer with its POS display for the UEFA European Championship in France. The attention-grabbing corrugated board display stemmed from the creative workshop of the DS Smith display and packaging strategists. Whether in the form of a circular, pallet or experience display unit - this variable solution provided an ideal setting for these worldwide confectionary favourites. As well as higher sales, Storck benefited from the prepacked display packages with their simple and quick handling, cleverly designed by DS Smith.
UEFA Euro 2016 was a whole four weeks of football festivities. And in front of screens everywhere, fans welcomed the delicious products from the Storck confectionary range. For optimum retail sales, DS Smith produced a variable display package of experience character. Even at a distance, the poster on the large-area display communicated a real stadium atmosphere and put the nominated players of nimm2, Knoppers, Toffifee and Super Dickmanns in the best possible light. Having arrived at the POS placement, the shopper was naturally tempted to linger over Storck's many UEFA Euro variants, and interest was also awakened by a competition with attractive soccer fan prizes. The open construction of the individually stockable and expandable diplay packages provided eager fans with an extensive and comprehensive view of the product assortment, with free access to confectionary classics loved by children and adults alike. At the same time, the design and high-class four-colour offset printing with spot varnishing underlined the brand image of the quality products on offer.
The display package was available as a 140 cm diameter circular display and also as a variable pallet or experience display, and was thus suitable for all market sizes. The set up was also extremely simple, requiring only the pre-glued display parts in the prepacked display package to be put together according to the clear instructions and then stocked with the competition prizes, such as branded footballs or cool bags. The solution from DS Smith provided Storck with genuine added value. Apart from the flexibility of use and simplified handling processes, the display was especially effective in its emotional product presentation, inviting shoppers to combine the gripping matches with national teams with Storck products on the sofa at home or on the way to public viewing opportunities with friends and family.