-1.06DS Smith display wins Innovationspreis Wellpappe 2016 for Maggi “Familien fix & Frisch”
The jury of the Innovationspreis Wellpappe (Innovation Award Corrugated) sawarded DS Smith first prize for the sales-boosting pallet display for Maggi “Familien fix & Frisch”. The prize was awarded in the “Displays and consumer goods packaging marketing promotion category” of the ceremony.
It can be a challenge to prepare fresh and appealing vegetables for children but help be found in the new ‘Familien fix & frisch’ products by Maggi.
The tasty recipes are not only prepared in no time with the seasoning mixes, but also inspire big & small alike for broccoli, carrots etc. In order to whet appetites for the new Maggi product range at the retailer, the display and packaging strategists at DS Smith, in close cooperation with Maggi GmbH in Frankfurt am Main, have developed a secondary display with a high impact at the point of sale, which underlines the clear positioning of the innovative product range.
The wooden look of the pallet display containing the goods as well as the printed images of the vegetable boxes adapt the familiar and natural goods presentation from the fruit and veg departments. With its nature-emphasising design the display easily conveys the brand values of this Maggi innovation. Positioned in the fruit and veg department of the supermarkets, it opens up the retailer to a huge potential for cross selling.
The display offers an unobstructed view and access to the clearly arrange sachet packaging of the Maggi ‘Familien fix & frisch’ products. Alongside its inviting presentation, which promises high turnover, the display simplifies all handling processes. The pre-glued, combined product carrier with a decorative panel is extremely easy to set up. The fitting of the secondary display also only requires a few simple steps, which saves valuable time in packaging overall. The filled trays just have to be pushed into the available levels of the stand-up display.
The sales-boosting pallet display by DS Smith for the launch of the new Maggi ‘Familien fix & frisch’ products specifically targets nutrition-conscious families. The inviting goods presentation ensures for optimum sales and cross-selling success. Constructed from a few pre-glued parts, the clever solution by DS Smith simplifies the packaging and fitting of the display. This saves time and reduces the complexity of the processes.