Theatrical display scoops FESPA Award
A theatrical Disney-themed display created for ASDA George by DS Smith’s UK Packaging Division has been awarded a bronze award at the 2015 FESPA Awards.
Held in Cologne in May, the prestigious ceremony recognises the highest quality printing by companies around the world, with entrants handed gold, silver and bronze awards across 18 different categories.
DS Smith scooped bronze in category 1, Point of Purchase Products - Printing on paper & board, including paper banners & backlit papers, after being challenged by ASDA George to develop an impactful 3D point of sale structure to hold a range of Disney Frozen themed products. The range of products to be displayed on the unit included umbrellas, bags and jewellery.
Using graphic assets from the movie, DS Smith’s design team developed a theatrical 3D display that included a cut to shape backboard and header with a triple plinth to carry the products. Further perception of depth was created using a digitally printed, clear, polypropylene snow scene tray at the top of the main pillar.
The unit was printed on a digital press with robotic in and out feed - part of a recent £1m investment in the firm’s display business.
Tony Foster, Sales & Marketing Director for DS Smith’s UK Packaging Division, said: “We are extremely proud to have achieved a FESPA Award in the face of strong competition from around the world. The display is a great example of how our creative and innovative products can make a real difference to our customers’ sales.
“Through PackRight® we take a systematic approach to developing the right solution for our customers. We also invest in new technology early so that we are able to better service our customers' needs and support their ambitions to grow.”
FESPA (the Independent Federation of European Screen Printing Associations) is a global federation of 37 national associations for the screen printing, digital printing and textile printing community. Founded in 1962, FESPA organises the leading exhibitions and conferences for this community, and reinvests profits from these activities into the global print community.