SCA Packaging translates the shopper’s experience into new packaging designs

Patrick Verhelst, European Marketing Director at SCA Packaging, will be among the keynote speakers at this year’s Packaging Design Summit. His presentation will focus on how consumer insights and shopping trends contribute to good packaging design.

“Packaging is no longer considered ‘just a container for the product’, but a key component of marketing activities at retail. At SCA Packaging, in cooperation with our customers we translate their brand objectives and messaging into packaging that strengthens their products’ brand positioning” says Mr Verhelst. “Good packaging has to work at every touch point along the supply chain. It has to be seen on the shelf, be moved from production unit to retail outlet and make our customers be secure that it will run seamlessly through a complex supply chain,” he adds.

For more information, please contact:

Marina Pascuzzi
Marketing Communications Coordinator
Tel: +32 (0)2 718 3736