Growing together with DS Smith Recycling Otopeni
Following the acquisition of EcoPack and EcoPaper in Romania, DS Smith’s new Recycling facility in Bucharest has developed an innovative initiative that represents the business joining the DS Smith Group.
In line with DS Smith’s goals to lead the way in sustainability, as well as the company’s values, each employee at Otopeni depot has received a fruit-bearing tree to be planted on-site. Employees will care for the tree, as well as the land on which it is planted.
The initiative was the brainchild of Adrian Bădălică, the Recycling business manager in Romania, who sought a way to emphasise the result of the acquisition, and to demonstrate positive, tangible changes that come with joining the DS Smith Group.
We wanted to find a way that the team here could get acquainted with the DS Smith values in real life. Planting a tree and caring for it seemed an interesting way to express these values and to show what change can do. ‘Be caring’ is of course a central value here, but we also ‘trust’ each employee with a piece of land and we expect them to ‘be tenacious’ until the trees bear fruit.