Food blogger presents a surprise box for new confectionery products

With her 100,000+ Instagram followers, german food blogger Sonja Meise is one of the most influential people in the segment. She uses videos and image posts on social media and her own website Foodnewsgermany to present new trendy products discovered in supermarkets. The influencer now launches a limited edition surprise box with new confectionery products as a special treat for her followers. The first batch was sold out within only 24 hours. Its innovative packaging solution has its origin in the think-tank of DS Smith's display and packaging strategists. The award-winning e@Box all-in-one solution is a combination of product and shipping packaging, and – thanks to its box-in-box system – turns unpacking of the long-awaited product novelties into an unforgettable experience. A true eye-catcher is the striking design of the inside box, whose graphic layouts were created in close cooperation between DS Smith and the food blogger. Various motifs were printed in one run with the revolutionary rotary digital pre-printing technology.

The extraordinary shipping boxes are a result of close cooperation with DS Smith. The display and packaging strategists were responsible for the entire process from packaging design and graphic layout through digital pre-printing to production of the boxes. What mattered most here was the unboxing experience and a thrilling presentation of eagerly awaited new products. Thanks to the circumferential tear-off strip, the external packaging can be opened easily. When sliding the box open, the two halves gradually reveal the brightly coloured interior packaging with the look and feel of the Foodnewsgermany site.

In the first step, as many as three cheerfully coloured designs were developed and printed by means of the digital pre-printing technology. Along with the splendid quality of printing, the innovative technology makes it possible to apply different motifs in one single print run – without cumbersome preparation of printing plates or cliché.

The sophisticated box-in-box system from DS Smith offers obvious advantages also during the packaging process. Since the inner and outer packaging of the e@Box are still connected with each other when lying flat, they can be quickly and easily assembled, filled, and sealed. The inner packaging together with the branded products is perfectly protected on the way to the follower: To ensure top quality and, at the same time, highly emotional presentation of the new products.

Photo credits: DS Smith

With the e@Box by DS Smith, food blogger Sonja Meise found the perfect packaging system for her surprise boxes. The all-in-one solution printed with the revolutionary rotary digital pre-printing technology ensures highly efficient processes combined with an extra plus in product protection and shopping experience.

For video material and further information on the surprise boxes and their manufacturing, please go to: and