Experience Display by DS Smith Brings ültje Snacks into Play Stadium Atmosphere at the Point of Sale

As a tribute to the football world cup in Russia, ültje presented itself to the football fans. Besides a large-scale online sweepstake campaign in cooperation with the Kicker sports magazine, the producer of nut snacks from Schwerte boosted sales of its popular products with an attention-grabbing experience placement in retail stores. The high-quality printed special display in the form of a football stadium has its origin in DS Smith’s creative workshop. The display and packaging specialists were responsible for development and production as well as assembly. The goods-containing stadium solution provided space for a total of 528 cans and could be positioned in less than no time. Strong-selling at the Point of Sale and efficient in logistics, the adventure placement has thus shown perfect combination play along the entire supply cycle.

Mega events such as this year’s football world cup in Russia stimulate not only sports euphoria among the fans but also the business in food retailing. Salty snacks are among the top items on the shopping lists of football enthusiasts. In order to position themselves optimally for the additional business in retail stores, the peanut specialist ültje went on the sales offensive with an attention-grabbing experience placement from May to the end of July: a special display in the form of a football stadium guaranteed profitable impulse buying in Germany and Switzerland. This innovative solution was developed, produced and assembled by the display and packaging strategists of DS Smith.

Look and form of the extraordinary pallet display are a real eyecatcher. Below the architecture of the stadium, a total of 528 cans from the range of goods were piled - neatly arranged in trays. The open construction guaranteed the shoppers an optimal view of the product diversity, and each side provided free access to the peanut specialities which are popular not only among football fans. At the same time, the sophisticated graphic design and the excellent printed images applied in four-colour offset printing with varnish finishing highlighted the brand image of the quality products offered.

The experience placement designed by DS Smith was convincing with regards to sales as well as in its handling. Despite a size of 800 x 1200 x 1485 mm, the positioning in retail stores required only a few movements. The display was delivered ex factory completely assembled and fed with goods. Even the ring of the stadium had already been fixed with padding on the corresponding position. The only thing the employee in the store had to do was to remove the protective cover and padding. Then the display was ready to really boost sales on the sales floor. 

Boosting the brand at the point of sale. The pre-assembled stadium display by DS Smith could be positioned with only a few movements and by a single person. As a real eyecatcher on the sales floor, the experience placement enabled the snacks specialist ültje to boost sales during the football world cup in Russia.