DS Smith provides a second life to Pizza Hut packaging
Under the scope of the World Cup, DS Smith worked in close collaboration with Pizza Hut in Portugal, to provide a second life to pizza packages during this period.
The new, special edition pizza boxes (medium, large and extra-large), had a built-in puzzle/ball, allowing those who bought two pizzas to construct a ball with the two detachable covers from these new boxes. Based on the fact that these pizza boxes could do more than just deliver pizzas, DS Smith actively developed this innovative solution, which allowed Pizza Hut to communicate a brand message and stand out in an active and differentiating way within this specific time frame.
This special edition of new boxes provided customers with an experience which was both fun and educational, engaging them on an emotional level. In addition to the fun that a puzzle provides, bringing friends and family together, the concept also aimed to offer a moment of relaxation while assembling the puzzle, especially after such a stressful situation as a football match!
The solution provided by DS Smith combined innovation and sustainability, with a genuine understanding of the client’s business needs. The packaging specialists at DS Smith worked in partnership with Pizza Hut to extract the maximum benefit from its 100% recyclable cardboard packaging, giving it a new purpose and functionality, and avoiding its disposal immediately after its primary use was fulfilled.
Recognised for its ability to innovate and the quality of the products it develops and produces, DS Smith employed a strategic approach which considered all aspects of its client’s economic, environmental and social needs. DS Smith not only helped Ibersol conceive new packaging to generate more sales, it also offered sustainable value to all stakeholders by providing completely recyclable packaging.
About Pizza Hut
In Portugal, Pizza Hut is held by the Ibersol Group, the most important modern foodservice group in Portugal and one of the largest in the Iberian Peninsula. In parallel with growth and business diversification, the Ibersol Group has been pursuing sustainability and social responsibility policies, which include recyclable packaging. With this special edition of recyclable packaging, Pizza Hut reinforces the innovative spirit it is known for, maintaining its leadership position in pizza and its continuous commitment to serve the best PIZZA in the world to all fans, with even greater innovation.