Secondary display for chilled goods – Galbani and DS Smith

Summer time is mozzarella time. Sales promotion activities in this category are intensive. Second placements for chilled goods, however, take a corresponding amount of effort. At Lactalis the challenge is accepted by using precisely this sales promotion tool is the result.

Dairy products of the highest quality - that's what the French Lactalis Group stands for as the world's largest dairy company. A vital part of the Lactalis Group is the brand Galbani. For more than 130 years, the Italian traditional brand and its cheeses have been associated with terms such as quality and cheese expertise. It is not without reason that Galbani is the preferred cheese brand for Italians and also currently the world's number one brand for Italian cheese.

In order to bring the flair of the Italians' favourite mozzarella to the POS, Lactalis has secured the support of the display strategists from DS Smith for the 2016 POS promotion. The result is an attention-grabbing market stall, one that you might find on a market in a small town in Lombard, offering Galbani Mozzarella in its 125 gram pack as well as the maxi and mini version, the light and classic version of Galbani Mozzarella and also the Mozzarella di latte di Bufala in two different versions.

‘display’ spoke to the persons responsible for the project Céline Braun, Trade and Category Manager Lactalis Germany, and Martin Greb, Creative Consultant DS Smith, in order to find out more details on this exciting secondary display campaign.

We contribute towards reducing the complexity of our customers’ processes and increasing their sales with ideal display solutions.

— Martin Greb, Creative Consultant DS Smith