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DS Smith awarded with bronze-coloured POPAI D-A-CH Award 2015
For the launch of the hair care series BC Oil Miracle by Schwarzkopf Professional in the B2B sector DS Smith developed a refined premium presentation box. For this coherent overall brand concept the POPAI D-A-CH jury rewarded the packaging and display manufacturer with the bronze-coloured Indian.
Dazzling performance from the hair care series BC Oil Miracle
An indulgent experience for hair and scalp – this is the promise of the complete care series BC Oil Miracle by Schwarzkopf Professional. The exclusively selected oils offer tailor-made solutions for all types of hair, which require shine and softness, combined with an indulgent salon experience. Using an elegant presenter box, the full service packaging provider DS Smith emotionally presented the attention-grabbing launch of this innovative product.
In the form of a gold drop, the sealed package symbolically displays the main ingredient of the care series – the oil. The target group immediately recognises what the content is and creates a direct association with the product. When the packaging is opened with a magnetic clasp, it is reminiscent of a blossoming flower. The open 'petals' guarantee an impressive product presentation. The free-standing products can be observed from any angle.
Corresponding to the quality of the care series, the packaging expert DS Smith used high-quality materials and finishing, with radiantly emphasising spot coating. The ends of the gold-coloured carrying strap are incorporated into the side wings of the packaging and thereby outstandingly complete the packaging.
The coherent graphical and creative implementation of the presenter box achieves an optimum level of attention and allows the observer to emotionally experience the brand. With its unusual look, the packaging solution ensured the all-round successful product launch.