Retail and Shelf Ready Packaging stand out for snacking category

Humdinger Foods have teamed up with Blue Diamond to create a tasty new range of almonds positioned as a healthier alternative to snacking.

DS Smith and Blue Diamond UK partnership

The partnership has seen DS Smith produce new, high quality Retail and Shelf Ready Packaging (RRP-SRP) for the Blue Diamond UK range. DS Smith's fine flute corrugated material CartonFlute®, ensures a premium appearance on shelf, which combined with a five colour high quality flexo print helps to support the brand and offer strong shelf standout. 

The use of the brand identity on the Retail and Shelf Ready Packaging acts as a strong visual cue helping to grab the shopper’s attention and encourage selection. Structurally the pack has been designed to offer strength in the supply chain with perforations engineered to ensure the unit opens cleanly and easily each time.