DS Smith is a double winner of the German Packaging Award 2012

On the night of FachPack, two solutions from DS Smith were awarded. First was the innovative corrugated cardboard roll-off cable reel for multiple uses designed for Equisa AG and second was the eye-catching display for AXE “ANARCHY”.

DS Smith was thrilled to receive four nominations this year and from these four nominations, the jury chose the following 2 winning innovations:

Corrugated cardboard roll-off cable reel for Equisa AG: Innovative system – easy to handle

The roll-off cable reel is an innovative construction that is used for foam cords, cables or other similar products. The special construction makes it easy to fold the reel flat and put it up again, what makes it so suitable for multiple use. 

Additionally, this product also offers logistical advantages: It is a one part unit, which means that all parts remain connected to each other when they are laid flat. This effectively prevents a loss of component parts during return transport. The eco-friendly single-material solution, made of 100% corrugated cardboard, works with smart buckles and is completely assembled without glue. This in combination with its multiple use functionality, makes the solution both economically and ecologically valuable.

Unilever: AXE “ANARCHY” – a creative construction, brilliant eye-catcher 

This display perfectly reflects the product theme of AXE “ANARCHY” which is disorder and chaos and it is done it through a creative construction with inclined and asymmetric trays.

The eye-catching second place winner makes a clear brand statement at the P.O.S. The brand is more vivid at the point of sale, attracts the end consumer and leads to additional sales.  The display includes a product tester which allows  customers to experience the product with additional senses. The products in the trays are varied in length and the displays open construction provides sales from three different sides.  It also gives flexibility to show 60 or 120 pieces in the display and this allows retail outlets greater flexibility.

axe anarchy

 For more information contact :

Anja Röhrle
DS Smith Packaging
Marketingleiterin D-A-CH

Bellingerstraße 7-9
36043 Fulda
Germany

Telefon: +49 661 88-130
anja.roehrle@dssmith.eu