DS Smith showcased solutions for the pharmaceutical sector at ExpoFarma 2018
DS Smith presented its solutions adapted to the pharmaceutical sector at ExpoFarma 2018. The 13th edition of this fair took place on 19 and 20 October and featured 81 exhibitors and 4 pavilions dedicated to this expanding market.
Consumers take 70% of purchasing decisions at the point of sale, and that is why displays and packaging play a decisive role in some sectors such as pharmaceuticals. Two of the solutions that DS Smith showed at ExpoFarma are Salesboxes and Easydisplays, two innovations developed by the team from the Iberia region.
Salesbox works as a shelf-ready packaging (srp) that serves both as transport and exhibition of products, simplifying and increasing the speed of sales. Easydisplay is based on a structure that is supplied folded, is very simple and quick to assemble and replace.
Both type of displays are characterized by their powerful ability to make the product visible, its versatility, and its ease of installation. They are an original solution, functional and respectful of the environment, which is already helping numerous customers to achieve their objectives at the point of sale. Thanks to its flexibility and ability to adapt according to the type of products and primary packaging for which they are developed, these solutions by DS Smith fit perfectly with the objectives of the pharmaceutical sector.
ExpoFarma 2018, a renewed edition
ExpoFarma is the largest professional event dedicated to pharmacies. This 13th edition marks a revolution in the history of the event as its theme is renewed by presenting novelties with the aim of offering an even greater proximity and distribution among the exhibitors and visitors.