Gold and Silver Superstar Awards

At the VISCOM fair in Dusseldorf, SCA Packaging Germany was awarded with two Superstars awards.

The experience display in the shape of a vintage Volkswagen bus for Kuchenmeister GmbH was awarded Gold. The shop-in-shop solution for HOPPE AG received a Silver Superstar. 

At the international trade fair for visual communication, technology and design (VISCOM) a high-profile jury of marketing executives of multinational corporations under the supervision of Prof. Welfhard Kraiker evaluated the submissions on design as well as from a handling and processing perspective.

The display for the cakes and baked goods certainly captures the consumers’ attention at the point of sale. The yellow sun cult VW ‘Bulli’ bus, also known as ‘hippie van’, is impactful but functional at the same time. A completely self-supporting roof gives consumers clear view and access to the goods. Equipped with Velcro, the display can be assembled quickly and easily. The display can be filled with half four or eight euro pallets, which brings flexibility to the retailer:  the display can be easily shortened or lengthened with two or four pallets.

The Silver Superstar award was received in the permanent display category for a creation for HOPPE AG, the European market leader of indoor and window hardware. The display store-in-store concept was developed for the launch of their latest innovation: HOPPE quick-Plus.

This display is used in hardware stores to highlight new products and to outline the unique advantages of the products.  It also has an integrated interior light, putting products in the spotlight as well as being easy to assemble. 

The Display Association has organised the Superstar competition since 1994.  During their 18th industry award ceremony for creative ideas at the Point of Sale, they honoured the best solutions from around Europe. "We are of course very pleased with our two awards," said Carolyn Wagner, Director of Sales & Marketing at SCA Packaging Germany & Switzerland.  “It underlines our creativity as well as our capability to make an impact at the POS.”

For more information, contact:

Anja Röhrle
Marketing Manager
SCA Packaging Deutschland/Schweiz
+49 6 61 / 88 -1 30
anja.roehrle@sca.com