A push towards recyclable packaging turns into a quest for a product that can stand up to the weight and bulk of cabbage.
Northampton Growers is one of the most respected produce companies in the United States, packing quality produce for distribution to grocery retailers, wholesale and terminal markets. Founded in 1959 on Virginia’s Eastern Shore, Northampton Growers now has offices in Virginia, North Carolina, Georgia and Florida. With a goal of providing high-quality product in fresh condition to their customers, packaging that performs plays a key role in their success.
Finding the right packaging to ensure produce arrives undamaged while also being cost-friendly is challenge enough, but add in the desired factor of recyclability, and things can get really tough.
A few years ago, at a time when most produce was still being packed in non-recyclable packaging, retailers were beginning to ask if Northampton Growers could deliver their produce in a more sustainable option. The main product they were trying to convert to recyclable packaging was cabbage, which is a heavy item to pack and ship. They tested out multiple recyclable, non-wax packaging products but found that none performed as needed.
When Greencoat® was presented as an option, the Northampton Growers’ team was sceptical – nothing else had worked, so would this be any different? It was. Greencoat, the only coated recyclable box offered for farmers, performed. Now shipping more than 25 million boxes monthly, Greencoat is a proven sustainable solution.
The Greencoat team worked alongside Northampton and one of their customers to test that Greencoat would perform on the long journeys their produce often endured. They followed a shipment of cabbage from Georgia to Missouri and were thrilled to find their produce arrived in top condition.
Northampton Growers transitioned all of their cabbage shipments to Greencoat and can now see its potential for use with other produce such as peppers and squash.
When we were starting this, we said, if you can get packaging that will withstand the weight for the same or better price, then growers will go for it. Greencoat has fulfilled all those requirements. — Calvert Cullen, Sales & Co-Owner, Northampton Growers
From happy customers to cost savings, Northampton Growers has realized numerous benefits from their switch to Greencoat.
Of course, sustainability is one of Greencoat’s major benefits. With each truckload of 770 wax-corrugated boxes, over a ton of waste is sent to the landfill. Making the switch to Greencoat has eliminated this unnecessary waste and cost. Jeff Cormier, DS Smith Global Sales Manager, says, “When we entered the produce box industry years ago with Greencoat, we had the important goal of saving the farmer and the retailer money while preventing tons of wax boxes from hitting landfills.” Greencoat has done just that for Northampton Growers.
By delivering what their customers asked for when no one else was making the effort, Northampton has realized exceptional customer satisfaction. The purchasing department is happy when the produce arrives in fresh condition, the sustainability group is thrilled to have recyclable packaging and the financial team loves that they can actually make money from recycling instead of landfilling their packaging.
Northampton Growers took action and made a hard push to bring recyclable boxes to an industry that was just beginning to think about it. They were proactive in taking the risk to test various products and find one that would perform. They saw that Greencoat was viable and worked on all fronts – getting the product there and providing the retailers with recyclable packaging.