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The proof is in the pudding, with DS Smith’s digital print.

Pots & Co, a company fast gaining recognition as a supplier of Michelin-inspired individual desserts, recently approached DS Smith’s packaging division for a solution to its urgent delivery request.

The dessert producer was looking for a quick turnaround RRP solution that continued to meet all the current benefits of its existing pack– clear branding, easy to open & identify - but that could be produced within a short time frame.

Pots and Co Range


A pack with identifiable colours that encourage shoppers to the shelves

The challenge


Clear branding, easy to open and identify, produced within a short time frame by DS Smith

Digital print solution


The digitally printed finished product on E Flute was a perfect match to the dessert producer’s previous litho-printed pack

Having taken delivery of a bespoke narrow width HP T400 Simplex Color Inkjet Web Press in March 2015, DS Smith recommended its digital print offering. This print method would enable the packaging specialist to produce the multiple flavours that the desert producer required.

Tony Foster, Sales & Marketing Director of DS Smith’s UK Packaging Division, said: “When Pots & Co contacted us with this urgent request, we knew digital print was the perfect choice to meet their brief.It enabled us to fulfil the order in the limited time we had available, across all six flavours, without the time consuming need for artwork and platemaking.”

Tony continued: “Having the capability to offer digital print solutions, means we can provide our customers with the flexibility to change artwork at short notice, produce small or large runs, add brand messages to the packaging and link in with seasonal promotions. The benefits are substantial.”

The finished product on E Flute was a perfect match to the dessert producer’s previous litho-printed pack and was produced in time to meet the deadline. The pack is quick and easy to assemble, with identifiable colours that encourage shoppers to the shelves and ensures the product is identifiable back of store.

Julian Dyer, Founder and CEO of Pots & Co, said: “With the fast-paced FMCG market, we often have to work to short deadlines. This has a ripple effect and often means we have to call on our suppliers to work to the same timescales. When we approached DS Smith with this crucial order, they worked hard to provide us with a solution that would meet our tight deadline. The pack met all our previous requirements in terms of quality and design but also met our deadline.”

DS Smith’s recent investment in digital print, as part of its £100m UK investment programme, has given the packaging specialist the capability to better service the high-volume fast-moving consumer goods (FMCG) market. These new print capabilities enable DS Smith to deliver products to market faster, customise batches to support brand and marketing initiatives, deliver short and long print runs, and ensure consistent print quality.

DS Smith is soon to receive a new 2.8m wide HP PageWide Web Press T1100S at its Featherstone site in late spring.