DS Smith gets two "Goldene Welle" innovation awards

Double Distinction for DS Smith

The German Association for the Corrugated Cardboard Industry (VDW) awarded DS Smith twice with the "Goldene Welle" (Golden Wave) award. The innovative packaging and display manufacturer received the runner-up prize in the "Storage and Transport" category for its roll-off cable reel made of corrugated cardboard and the first place in the "Sales Promotion" category for its bow display for Loick AG.

The jury was immediately convinced of the good transport and functional characteristics, as well as the easy handling, of the corrugated cardboard cable reel. The clever solution was created for DS Smith’s customer Klaus Faber AG, which specialises in selling high-quality cables and wires. The challenge was to develop a single-material corrugated cardboard solution for data cables to replace the plastic reels previously used. An ingenious design by DS Smith ensures the necessary stability and flawless run-out when unrolling the cable. The side flanges consist of cardboard that runs crosswise; they are set on the cardboard core and fixed with plug-in flaps. The full cable reel is set in rolled-up packaging, which is then closed. The retrieval opening allows the cable to be easily and comfortably rolled out. In addition, the integrated grip openings ensure easy transportation.

In the "Sales Promotion" group, DS Smith was awarded first prize with its bow display for the Loick AG PlayMais® products. The innovation replaces a display that consisted of 44 individual parts. While the previous version was extremely difficult to assemble, the DS Smith solution can be assembled into an eye-catching and stable display in no time at all. Apart from the appealing design, the jury was primarily won-over by the economic production and simple assembly. The display body consists of two identical parts that are stuck together and a top sign with a perfect long-distance effect. To set up the display, the side walls are simply folded inwards and in this way they form the tray floor for product presentation. The new design, which uses less material, also provides two further advantages: the display offers a perfect view of the products from all sides and, besides its quick assembly, the display is also easy to dispose of.

The "Goldene Welle" innovation awards allow the VDW to display the various possibilities for corrugated cardboard and help promote development work. It takes place every two years.

For more information, contact:

Anja Röhrle
DS Smith Packaging
Marketingleiterin D-A-CH

Bellingerstraße 7-9
36043 Fulda
Germany

Telefon: +49 661 88-130
anja.roehrle@dssmith.eu