Bag-in-Box Packaging markets continues to grow and expand: Here are the most interesting Bag-in-Box Launches in 2017
Rapak, a leading flexible packaging supplier, and part of DS Smith Plastics, is taking us through the most interesting launches of Bag-in-Box packaging during 2017.
Bag-in-Box packaging is becoming increasingly popular in the wine segment. According to Amazon online retailer, sales for Bag-in-Box wine rose as high as 212% in 2017 when compared to the previous year.
More and more consumers are attracted to Bag-in-Box wine. They value its affordability, portability and performance in keeping the wine fresh for longer as the collapsible bag ensures a minimum amount of contact with air. Another trend is that producers are looking to set themselves apart from the competition with attractive packaging. Bag-in-Box packaging offers shelf-appeal opportunities with a larger surface to print an eye-catching and distinctive design. One producer that has been successful after re-branding their label wine with a nice-looking Bag-in-Box design is Beso De Vino, a brand from Spain.
Bag-in-Box for Juice
Juice is another segment with a clear trend favoring the Bag-in-Box packaging format for organic products due to its environmentally friendly credentials. Bag-in-Box is a logical choice for sustainable companies because it has a 50 percent lower carbon footprint, generates 5 times less waste and uses 20 percent less energy by weight when compared to other rigid packaging containers.
Bag-in-Box for Water
Another market sector where Bag-in-Box is steadily becoming the preferred packaging option is the water segment. A recent launch of natural sea water in Bag-in-Box packaging by the Mediterranean Spanish island of Ibiza is testimony of this new trend. Ibiza’s natural sea water in Bag-in-Box packaging is sold as a nutritional supplement to mineralize and alkalize the body and can be used for direct ingestion, topical use and cooking.
Bag-in-Box for Cider
Also popular with the majority of cider brands, is Bag-in-Box for cider. In addition to traditional glass bottles, cider producer has Bag-in-Box packaging as part of their offer for its practicability for in-home consumption and events. Cider company Westons, UK is re-launching its Wyld Wood organic cider with a brighter and simpler shelf-impact design using Bag-in-Box packaging.
Bag-in-Box for Motor oil
Finally, the Bag-in-Box format is expanding beyond its traditional application in beverages through the motor oil segment. The most recent launch in Europe for this category was made for Fuchs Lubricants in the UK, who released a Bag-in-Box for the automotive market. Compared with traditional rigid plastic bottles, Bag-in-Box packaging has a 20 percent lower carbon footprint and offers a more efficient disposal. One 4 litre Bag-in-Box packaging replaces four plastic bottles of lubricant and weighs 120g compared to four-200g bottles.
Is your product ready to be launched in Bag-in-Box?
Rapak, part of DS Smith Plastics, offers a wide range of Bag-in-Box options including METPET, EVOH with PE and additive-free PE films along with filling systems and outer cardboard packaging for liquids.