ds smith strategy


Our vision is to become the leading supplier of sustainable packaging solutions. We plan to succeed through offering great service, quality, innovation and environmental solutions to our customers.

Our Values

  • Be caring: We take pride in what we do and care about our customers, our people and the world around us.
  • Be trusted: We can always be trusted to deliver on our promises.
  • Be challenging: We are not afraid to constructively challenge each other and ourselves to find a better way forward.
  • Be responsive: We seek new ideas and understanding and are quick to reach to opportunities.
  • Be tenacious: We get things done.

Strategic Goals

DS Smith aims to be the leading supplier of sustainable packaging solutions. We want to become a trusted and strategic partner to our customers, providing innovative packaging solutions for all their needs.

By focusing on our strategic aims we will deliver attractive, sustainable returns to our shareholders and meet the needs of all our stakeholders. We have set the following aims and our promises on how to reach them.

To delight our customers

In 2015/16 we delivered:

  • Excellent growth from pan- European customers
  • Seven updated Impact Centres and 17 PackRight Centres now open
  • 69 industry and customer awards for our corrugated packaging business
  • Three major awards for our recycling business

In 2016/17 we will:

  • Invest further in innovation
  • Continue to roll out Impact Centres and PackRight Centres
  • Develop closer relationships with customers
  • Continue focus on quality and service

To realise the potential of our people 

In 2015/16 we delivered:

  • 24 per cent reduction in accident frequency rate
  • 15 per cent reduction in lost hours
  • 211 sites with no lost-time accidents
  • Award winning Sharesave Plan across 32 countries
  • Integration workshops for all acquisitions

In 2016/17 we will:

  • Invest in talent management and learning and development
  • Engage our people through communication and collaboration
  • Adopt a global human resources operating model to spread best practice
  • Drive further improvement in health and safety

To double the size and profitability of the business 

In 2015/16 we delivered:

  • Return on sales margin 9.3 per cent, up 50 bps on a constant currency basis
  • Return on capital 15.4 per cent, up 70 bps on a constant currency basis
  • Volume growth +3.1 per cent
  • Five acquisitions completed totalling £433 million, expanding our businesses in Spain, south eastern Europe, Greece, Turkey and the UK

In 2016/17 we will:

  • Increase share in growth markets via acquisition and investment
  • Grow scale in niche markets and in new business areas such as services
  • Reduce complexity, risk and wastage in operations, offices and in procurement

To lead the way in sustainability 

In 2015/16 we delivered:

  • Reduced emissions of CO2e per tonne of production by 8.1 per cent
  • Reduced effluent water discharge per tonne of production by 13.4 per cent
  • Reduced waste to landfill per tonne of production, by 26.2 per cent

In 2016/17 we will:

  • Source recovered paper at the correct quality
  • Deliver correct levels of integration for recycled and virgin papers
  • Implement Performance Packaging principles throughout the Group